Shop The Thread Loop...15% Off, Make a World of Difference

Hello my Fashionistas, I’ve found a great way for us to stay chic and have a positive impact on social change. My good friend Jo Blundell left the corporate world and started an “eco fashion” online boutique. The Thread Loop is a shopping hub where you can buy clothes and things that are more than pretty. They’re all created with a consciousness toward people, communities and the planet.

So what’s eco fashion...Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility. Sustainable fashion is part of the larger trend of sustainable design where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life span, including its "carbon footprint". (courtesy of wiki)

According to the May 2007 Vogue appears not to be a short-term trend but one could last multiple seasons. While environmentalism used manifest itself in the fashion world through a donation of percentage of sales of a product to a charitable cause, fashion designers are now re-introducing eco-conscious methods at the source through the use of environmentally friendly materials and socially responsible methods of production. (courtsey of wiki)

The Thread Loop was founded by Jo Blundell (on the left) whose background is a far from fashion or green having come from a marketing and financial services background. She was inspired to make the change after reading an article some years ago on the enormous social and environmental damage of the current fashion industry business model.

Currently the Thread Loop features six designers, who have developed a wide range of sustainable products to include blouse, dresses, bags and accessories and much more.

Shop www.thethreadloop.com and receive 15% off with this code: globalactionsblog (the offer expires 31 July 2010...act now).

How can you get involve...although many of us are conscious of recycling our newspaper, buying organic produce and using energy efficient appliances in our efforts to “save the planet,” we don’t put the same level of energy into where our clothes come from and how they are made.

By learning more we make a difference.

Check out Jo’s page on Big issues... http://www.thethreadloop.com/The-big-issues_234.aspx

Eco fashion is not a trend; see the Vancouver Fashion Week 2009 EcoFashion show. Also check out amazing eco fashion magazines such as Boho...and find out if you’re a Boho girl at http://www.bohomag.com/.